On May 22, 2018, Sky Betting and Gaming announced its partnership and latest agreement with Instant Win Gaming (IWG). Following the deal between the two gaming giants, IWG agreed to deliver its full portfolio of games to Sky Bingo.
During the announcement, Robert Proctor of Sky Betting and Gaming cited the company’s delight to partner with IWG, the leading supplier of instant win games globally. The content and commercial manager also added that his company was very impressed with the IWG’s quality of games and the seamless manner in which their games portfolio integrated with the Sky Bingo’s platform.
Good news for Sky Bingo players
The partnership between Sky Betting and Gaming and IWG is great news for lovers of bingo. Sky Bingo is the largest bingo sports book in the UK, and for the first time, the brand is offering IWG suite of games on its site. This includes the popular IWG classic Cash Butter Series.
During the event, IWG CEO, Rhydian Fisher, said: “We’re thrilled to offer our quality portfolio of games through the UK’s largest bingo sports book.”
He also added that the latest agreement between the two companies is an indicator of the growing demand for instant win games. According to him, the partnership also highlights IWG’s strength in developing and supplying online instant win games.
Instant Win Gaming is an American based company renowned for its online instant win games portfolio. The company offers branded games to lotteries and gaming brands through commercial partnerships, and last year it won a B2B online lottery supplier of the year award.
Although IWG has more than 12 years experience in delivering comprehensive instant win gaming solutions to customers in America and other regulated markets, its partnership with Sky Betting and Gaming marks its largest stride in penetrating the UK gaming market. IWG will deliver its full game portfolio to Sky bingo players through its Progressive Play Remote Game Server (RGS) network.
What the partnership means for Bingo players
The launch of IWG suite of games with sky Bingo marks the beginning of an exciting journey for bingo players in the UK. Fans of gambling can now play an array of games from IWG’s suite on Sky Bingo’s site and win instant cash prizes. Some of the popular games in the company’s portfolio includes Super Cash Busters, Crossword Cash, Lucky 7×7, Fast Buck, Gold rush, Monopoly, Lucky Picks, and Bang for your Buck.