Yggdrasil Enters the Competitive Betting Market

Yggdrasil, a leading platform and games developer, is set to make an entry into the heavily-regulated online casino market of the Czech Republic. It is set to supply contents to the Tipsport licensed operator.

 

At the moment, the company services around 1,000 retail points of the Tipsport bookmarker. It anticipates growing its online footprint after entering the online market of the Czech Republic.

 

After its grand entry into the market, the company expects to unleash its full array of online games. This development is anticipated to improve the fortunes of Tipsport online casino. It plans to use the BOOST promotional tool to achieve this noble objective. It also plans to drive engagements through the in-game tournaments, missions, and cash races, among other intervention measures.

 

While revealing these strategies, Fredrik Elmqvist, the Chief Executive Officer of Yggdrasil had the following to say:

“In February this year, we entered into an agreement to enter the Spanish market. This is one of the fastest-growing markets of the European Union. It is also one of its most exciting jurisdictions. This day, we are officially declaring our official partnership with the Czech Republic’s Tipsport leading brand.”

 

He further went to state: “As part and parcel of our overall strategy, we are devoted to the expansion of our regulated market footprint. In case we have a feeling that an environment suits the goals and aspirations of our promotional tools and leading games, we shall gladly enter it in partnership with other like-minded stakeholders. We are hereby pretty excited to be nurturing a long-term partnership with Tipsport from now henceforth.”

 

Jakob Lorentzon, the Head of Online Casino for Tipsport, had these to say: “We are greatly pleased to be entering an alliance with a very innovative and dynamic business entity of Yggdrasil’s caliber. The games it deals in perform very well, on average, in the heavily-regulated markets. We are subsequently looking forward to providing our expanding customer base those games and other products.”

He further went on to add: “We have had a very busy first half of the year. We have signed deals with Intralot, a global gaming operator as well as lottery solutions innovator. The content platform of the company has been certified to operate in Spain. The agreement allows the company to supply deals with other like-minded online operators like the 888 Holdings Plc, Global Gaming, Lottomatica, and Stanleybet, among others.”

 

The new gambling legislation which was approved by the Czech Republic in 2016 and which took effect from January 1st, 2017 is likely to impact the gambling business considerably. This new piece of legislation grants foreign-based operators the leeway to obtain gambling licenses in the republic for the first time.

 

Some tangible fruits have already started showing up in response to this move. For instance, the online regulated gambling market brought in some €1.58 billion in gross revenue in the trading period ended December 2017. In the same duration of time, the online market contributed a whopping €380 million to the Czech economy. It would be interesting to see how far these positive impacts are likely to last.

 

An Online Casino 32Red is Facing a £2m Fine after Violating Customer Welfare Procedures

The UK Gambling Commission (UKGC) filed a lawsuit against a reputable online gambling firm, 32Red after it has failed to protect its customers in what is termed as to protect a problem gambler, money laundering, and social responsibility checks. 32Red was slapped with a £2m fine penalty.

 

In gambling, customer welfare is a priority factor to consider in their operations. The Gambling Commission presented enough evidence about their case against 32Red. They mainly urged with 22 incidents that clearly could prove that the customer had gambling problems. Their proof was an investigation of the customer dealings as from November 2014 to April 2017 of a customer who had deposited £758,000.

 

Before any customer deposits any amount to a gambling firm, the firm is supposed to do money laundering, and social responsibilities check as required by the law set via the gambling commission. These checks are not only intended to stop any form of money frauds that would want to get clean via gambling channels but also would help those with gambling problems from losing all their money to gambling.

 

32Red not only accepted a deposit of £758,000 without doing the proper checks required but also offered some bonuses to encourage the customer to keep on betting more frequently with them. Despite their client having a net salary of £2,150, the client was still able to raise an average amount of £45,000 monthly. According to the 32Red company, the customer cheated claiming a net salary of £13,000 monthly of which, t was still not credible enough to accept those monthly deposits to a gambling firm by law. The customer won a seven-figure digit, but surprisingly he reinvested back to the same gambling firm of which this is an alarming case of problem gambling. 32Red failed in their obligation to take the rightful procedures by reviewing their customers’ financial status and asses the social responsibility in all of their deposits. The customer took more than a month to validate issues concerning his financial position while on the other hand, 32Red could not clearly explain on how the client had acquired that money he deposited to them since the firm failed to fulfill their money laundering procedures on their customers.

 

The £2m fine accounted for a £1.3m payment that was to go to a Gambling strategy plan that intends to tackle issues on problem gambling, a £709,046 divestment on the financial gain while the rest covered up for the investigation costs, policy improvement and risk management departments.

 

Kindred who owned 32Red accepted the penalty and pledged that all measures supposed to be done will be implemented to ensure that all customers will be enjoying gambling in a safe and secure environment where no law will be violated. Improvements and changes affecting both the processing and procedures were implemented immediately. These changes included; a review on all current customers profiles against the revised policies, a third party group that helps in anti-money laundering detection and companies in the same platform unified so that they work together toward the same goal in an organized manner.

 

Richard Watson who was the commission’s executive director said that instead of gambling firms motivating or even convincing their customers to gamble more like the case of 32Red gambling firms are expected to be limiting the amount their customers are dedicating to gambling guided with the specified checks. Other gambling firms like Sky Bet, Tab-corp and William Hill found themselves in the same trap as 32Red resulting to large sums of fines as penalties for failing to prioritize customer welfare on their procedures and operations.

 

 

 

BetFred First Major Annual Losses

The land and online gambling group, Betfred, has experienced a decrease in the incoming profit for the year that came to a close in September 2017. The profit decreased from GBP 32.4 million as compared to the previous year to a loss of GBP 13.4 million; the company blamed their decrease to goodwill deterioration attributed to increasing costs, digital assets and higher taxation.

 

Despite a 9.6 percent increase in revenue that rose up to GBP 634.5 million and up to 3 percent earnings at 83.3 million, the company still experienced a loss. Mostly from the retailers, the group turnover was up to 17.5 % at GBP 12.7 billion.

 

An analysis made on the Betfred group estimated the groups’ online revenue at GBP ninety million on a three percent yearly increment from growing player base. None of the figures had increased by then. They also realized that eighty-three percent of what the group was earning originated from retail operations. The United Kingdom government decided to reduce the highest limit Fixed Odds Betting terminal stakes from GBP one hundred up to GBP by the year 2020; this shall have an effect that may provoke changes in the groups’ earnings. The director of the group requested the government to reconsider this decision for it might lead to huge losses across the industry.

 

On 25th of June 2018, the Betfred group again reported the same operating loss of £13.4m despite an increase in earnings and revenue. The revenue during the twelve months to September 24, 2017, was still at £634.5m with an increase of 9.6 percent as compared to the previous year. The earnings also had improved by the same three percent yearly up to £83.3m.

 

The Betfred retail total gambling turnover, Tote, and online businesses rose up to 17.5 percent to £12.7bn. Regulus partners commented that the online revenue of the Betfred group increased by three percent on a yearly basis to £90m; that of Tote increased by twelve percent to £32.4m. These partners also suggested that the Betfred might be set for more challenges in the coming future because of the regulation modifications on fixed odds betting terminals (FOBTs).

 

The Betfred group experienced an eight-figure loss in its treasury year despite a good revenue gain. The improved revenue came largely through the group’s 2016 October addition of three hundred and twenty-two Ladbrokes Coral betting shops. The company’s Totepoool business also signed a commingling deal with the Hong Kong Jockey Club plus a non-specified rise in their online customer base.

 

Predictably, the anti-gambling suspects in the United Kingdom’s media played up with the fact the founder of Betfred, Fred Done, decided to take a £10.2m annual dividend just like the previous year. These kinds of media noted that Betfred had announced the previous week that there was a possibility of closing up to nine hundred betting shops and fire up to four thousand, five hundred staff members. This would occur if all the government would execute their plan of reducing the highest limit stake on fixed- odds betting terminals (FOBTs) from £100 up to just £2. Lucky enough the government recently announced that the FOBTs stake reduction would not take place till the year 2020.

 

The Regulus partners also realized that the 83 percent earnings from the retailers put the company in a particularly hard position given the current government stance. As a result, they suggested that Betfred’s core business would require some structural change.

 

Recently the director of Betfred gave a decree that his company’s association with racing had been broken after several years of dis-unity between the racing and the betting industry. He also reported a deal with Alizeti Capital as the very first page of their decision to disrobe its Tote holdings.

 

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